Ralph Lauren’s return to full pricing reaps rewards
February 6, 2019
Ralph Lauren’s third-quarter operating income jumped by nearly 23 percent year-over-year, and analysts are attributing the financial boost to management’s renewed pricing discipline. Critics in the past felt that RL was passing on too many overstocks to discounters such as TJ Maxx, which cheapened the brand image and dissuaded shoppers from buying items at full price.
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