[ON-DEMAND] A Customer-Centric Approach to Loyalty Marketing

Posted: September 2, 2020

New behaviors call for connecting with consumers on a deeper level.

The COVID-19 crisis and its profound affect on consumer behavior is compelling marketers to seek a new definition for “customer loyalty.” At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction and retention? Nearly 70 percent of consumers agree their loyalty is more difficult for a retailer to maintain than ever before, while 88 percent agree retailers could do more to earn their long-term loyalty.

Marketers first need to learn what is unique about the ways customers are loyal to their brand to better grasp what customers want and need from them. This requires a rich understanding of consumer psychology and a change in the organizational mindset that embraces customer-centricity at its core. In this webinar, we will explore the following topics that will help brands connect with their customers at a deeper level:

  • Understanding consumer psychology
  • Adopting customer-centric culture
  • Building a customer-centric loyalty strategy and loyalty program

See this informative presentation by Bindu Gupta, Loyalty & Marketing Strategist with Comarch, and a live panel discussion with RetailWire BrainTrust panelists Lauren Goldberg, Principal, LSG Marketing Solutions, and Liz Crawford, VP Planning, TPN Retail.

View the recording and download the PDF.

    I consent to being contacted by representatives of the Comarch Group companies via the email address I have provided, to receive information on their latest offers or for marketing purposes. Your consent is being requested under the regulations governing the distribution of unsolicited commercial communications and direct marketing by email to allow our representatives to contact you by an email message. In this case your personal data will be processed based on our legitimate interests.
    I consent to receiving a newsletter from the Comarch Group companies. Based on this consent your personal data will be processed by companies of the Comarch Group to send you a newsletter. You can withdraw your consent at any time, but remember that this will not affect the lawfulness of data processing based on the consent before its withdrawal. By giving this consent, you agree to receive – via the email – unsolicited commercial and direct marketing communications contained in our newsletter.

By submitting this form, I give you permission to forward my contact information to designated members of the Comarch and RetailWire staff.

For more information on the data we collect and how we use it, please see the RetailWire privacy policy.