Resource

[ON-DEMAND] A Customer-Centric Approach to Loyalty Marketing

Posted: September 2, 2020
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New behaviors call for connecting with consumers on a deeper level.

The COVID-19 crisis and its profound affect on consumer behavior is compelling marketers to seek a new definition for “customer loyalty.” At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction and retention? Nearly 70 percent of consumers agree their loyalty is more difficult for a retailer to maintain than ever before, while 88 percent agree retailers could do more to earn their long-term loyalty.

Marketers first need to learn what is unique about the ways customers are loyal to their brand to better grasp what customers want and need from them. This requires a rich understanding of consumer psychology and a change in the organizational mindset that embraces customer-centricity at its core. In this webinar, we will explore the following topics that will help brands connect with their customers at a deeper level:

  • Understanding consumer psychology
  • Adopting customer-centric culture
  • Building a customer-centric loyalty strategy and loyalty program

See this informative presentation by Bindu Gupta, Loyalty & Marketing Strategist with Comarch, and a live panel discussion with RetailWire BrainTrust panelists Lauren Goldberg, Principal, LSG Marketing Solutions, and Liz Crawford, VP Planning, TPN Retail.

View the recording and download the PDF.

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