IRI Report: Where’s the non-food growth?

Posted: August 1, 2018
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As consumers focused on saving money, non-edible sales struggled more than CPG industry as a whole in Q2 2018.

The consumer packaged goods industry is not reaping the benefits of a fairly robust economy, according to the latest IRI Consumer Connect survey results. CPG unit sales growth is anemic and the non-food sector is struggling even more. However, all is not doom and gloom for the CPG industry — there is reason for optimism.

Download this report to learn how consumers’ shopping behaviors and attitudes are affecting non-edibles, and about opportunities CPG brands and manufacturers have to entice consumers to spend more to trade up to higher-end products and to get select benefits.

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