A new report from IRI: New Product Purchasing Habits of U.S. Hispanic Shoppers

Posted: June 12, 2018

The latest update to IRI’s New Product Pacesetters, a deep dive into last year’s most successful CPG launches, provides a better understanding of the most sought-after ethnic group in the retail grocery market.

“By 2020, Hispanics will account for over half of the population growth in the U.S, and their spending power will also increase significantly,” said Susan Viamari, vice president of Thought Leadership for IRI.

Download this report of IRI’s findings to learn about capturing more shopping dollars from the fastest-growing ethnic group in the nation. You’ll see how CPG marketers can make gains with Hispanic customers by studying the nuanced differences in their new product attitudes and preferences vs. the general consumer population.

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