An IRI Point of View: Realigning for Growth

Posted: October 10, 2017

CPG marketers are discovering hidden growth potential by innovating across market segments.

High protein, single-serve, gluten-free … Americans are loading their carts guided by specific product attributes and immediate needs. Brand and category habits have become secondary.

According to IRI’s new report, this shift looms large for incumbent CPG brands as they confront slowing revenue growth and market share shortfalls. And yet for marketers who recognize this new reality, meaningful new revenue gains await.

Download this report to learn how CPG marketers are pinpointing pockets of growth and taking advantage of white-space innovation opportunities.

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