Buy Online Pickup In-Store: State of the Industry

Posted: March 1, 2019

A closer look at the BOPIS customer experience.

Amidst the news of growth in retail sales, and specifically online sales, what is often buried in the headlines is the area of the greatest growth in retail — Buy Online and Pickup In-Store (BOPIS).

In a collaborative research effort to gain a greater understanding of the BOPIS shopping experience, 300 secret shoppers were dispatched to observe activities at 10 top retailers across the U.S.

Download your copy of this insight-filled report to see shopper rankings of the retailers by experience, as well as analysis and rankings of:

  • The online purchase process
  • Notification time
  • The store pickup experience
  • What retailers are doing well
  • Where retailers are falling short

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