Consumer confidence impacts non-food sales

Posted: August 1, 2019

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Consumer confidence was up in Q2 2019, but sales across CPG categories, particularly non-edibles, show only modest growth. With unemployment low, younger millennials are spending, but higher income households are showing caution as many expect the other economic shoe to drop.

Despite sustained consumer confidence, respondents to IRI’s Consumer Confidence Survey continue their deal-seeking behavior, most notably turning to private brands to save money. Further, consumers’ willingness to buy premium brands and brands with sustainable attributes point to fresh opportunities in beauty and personal care private brand categories.

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