From IRI: Innovation remains strong in pandemic times

Posted: June 28, 2022
Young woman scanning barcode with smartphone

Innovative manufacturers navigated an uncertain year by focusing on new flavors and experiences, and household and personal cleanliness.

The unpredictability of the pandemic made the work of manufacturers even more difficult than in 2020, as COVID-19 and the resultant behavior of shoppers ebbed and flowed during 2021.

Download this year’s New Product Pacesetters Report to learn more about how innovative CPG manufacturers delivered an impressive $6 billion in aggregate Year One sales across food and beverage and nonfood products.

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