From Surviving to Thriving: Tools to Maximize Customer Lifetime Value

Posted: November 6, 2019
Man with his child in fresh department of supermarket

The Economic Opportunity for Customer Lifetime Value

Customer relationship management is now the largest and fastest-growing enterprise software market, expected to double in size over the next five years.

As CPG manufacturers and retailers continue to fight for every dollar, understanding and integrating the key metrics is critical to improve customer retention and purchase frequency, grow basket sizes and drive loyalty.

Get this report to review established customer lifetime value principles, and learn how an integrated approach can improve CPG and retailer strategies to:

  • Promote shorter purchase cycles, high repeat rates and higher margins.
  • Cross-promote products to high-potential customers.
  • Reducing distance to customer and barriers to buying.
  • Use trends to increase sales and elevate customer experience “wow” factor.

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