RetailWire Whitepaper: How to price ‘key value items’ to secure shopper loyalty

Posted: February 25, 2021

Learn to drive growth through precision pricing of KVIs

Shoppers who purchase specific items often usually have a benchmark price in mind. These Known Value Items (KVIs) ultimately drive a shopper’s perception of a retailer’s brand. So, pricing KVIs accurately is vital for driving sales.

In this new RetailWire whitepaper, we explore the art and science of knowing what those consumer expectations are and go on to demonstrate how real-time pricing intelligence on KVIs can be the key to gaining market share in today’s retail landscape.

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