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Harness the power of trigger marketing to create superior customer experiences

Posted: June 27, 2022
Shot of a graduated college student smiling to the camera and making a V-sign after the graduation ceremony ends. She's sitting on the steps in her campus area while her unrecognizable friend takes her picture using a smartphone.

Current and potential customers live most of their lives outside a retailer’s first-party “walled garden.”

Trigger marketing offers a powerful alternative path for retailers to reach consumers at opportune times in their lives. It expands the scope of personalized marketing by identifying shopper moments from third-party data — that is, data collected outside the retail enterprise. It generates timely and relevant personalized invitations, messages and offers via the channels that shoppers use and trust — direct mail, email, SMS, social platforms and retail media networks.

Download this whitepaper to learn how to connect at key moments to win new customers and cement ties with existing ones.

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