New from IRI: 2021 Trends and emerging growth pockets

Posted: July 7, 2021

The CPG demand curve is changing again.

U.S. consumers are resuming active lifestyles as we emerge from the pandemic, but they are also maintaining some at-home habits. While CPG demand has remained elevated in the first half of 2021, shopping and consumption patterns are expected to continue to shift as the reopening economy reignites competition for consumers’ wallets.

Download this IRI report for highlights of key 2021 trends to watch, the most promising growth pockets for CPG and specific tactics that can help agile manufacturers and retailers win as consumers’ needs continue to evolve.

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