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New from IRI: Relevance is Everything

Posted: March 5, 2018
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Personalizing Ads Based on Location and Purchase Behavior Can Boost Return on Ad Spend 4X

The increasing role of mobile and digital along the path to purchase has made it extremely difficult for marketers to deliver the right message to the right person at the right place and time. Consumers are doing so much discovery and decision-making outside of the store, and through a wide variety of channels.

Read this insightful new paper from IRI to learn how marketers can connect location and purchase data to guide the consumer along the path to purchase, engaging and influencing their customers selectively without overburdening them.

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