IRI Report: Winning in CPG e-commerce

Posted: April 5, 2021
close up hand of woman order grocery online store with tablet and pay contactless at normal digital lifestyle with technology

COVID-19 accelerated the growth and adoption of e-commerce to an estimated $175B in CPG sales in 2020.

Retention of new shoppers, increasing comfort buying CPG online and acceleration of investments by leading retailers in online capabilities will drive expansion of online grocery further in 2021, representing an estimated ~12% of total edible and ~35% of nonedible sales.

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