[ON-DEMAND WEBINAR] How last-mile fulfillment is deciding the future of e-commerce

Posted: November 28, 2018

It All Comes Down to… THE LAST MILE

Fulfillment costs are the single biggest factor inhibiting retailers’ profitability in the e-commerce channel — representing, for example, 15 percent of Amazon’s 2017 operating expense, up from 13 percent in 2015. Because of the immense cost, and a consumer expectation for fast free delivery, innovation in fulfillment has become mission critical for all retailers.

Watch this on-demand webinar as Ken Cassar, armed with data from Rakuten Intelligence’s panel of over 5.8 million online shoppers, provides clarity into the ever-changing fulfillment landscape to help retailers and shippers differentiate the hype from the trends taking root.


  • How are consumer expectations evolving around shipping speed and costs?
  • To what extent do retailers’ shipping and handling costs and delivery speed affect market share?
  • What impact are retailers’ ship-from-store efforts having on U.S. e-commerce?
  • Are consumers taking on last mile fulfillment themselves by picking up orders in-store and in lockers?

Featured Presenter
Ken Cassar Vice President, Principal Analyst, Rakuten Intelligence

BrainTrust Panelist
Charles Dimov Vice President of Marketing, OrderDynamics

Al McClain CEO, Co-founder, RetailWire

View the webinar and download the PDF!

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