Preview the new book from IRI: AI for Marketing and Product Innovation

Posted: January 14, 2019

Artificial Intelligence is changing retail. Here’s how to get with the program.

Artificial intelligence (AI) is offering the retail industry numerous opportunities to innovate for the better — specifically in marketing, product innovation, pricing and promotion. But some of us just don’t get it.

Intelligent machines are already affecting what we see and experience online and in real life, and how we react to the world around us. And given the intensely competitive retail landscape and ever-accelerating market changes, these capabilities are a must. Especially in marketing, AI is becoming too beneficial to ignore. Read this introduction from IRI to learn how AI is becoming an essential component in marketing.

Then be sure to read AI for Marketing and Product Innovation, by Andrew Appel, CEO of IRI; Stan Sthanunathan, EVP of Consumer & Marketing Insights at Unilever; and A.K. Pradeep, CEO of MachineVantage.

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