Re-Ignite In-Store Merchandising Effectiveness in the Grocery Channel

Posted: October 13, 2020
Red sale label on product shelf in supermarket with blurred male shopper choosing food package in the background. shopping lifestyle in grocery store concept

In-store display space has transformed as retailers facilitate social distancing and shift focus to high COVID-19 demand categories.

CPG retail operations and the customer experience have taken some wild turns throughout the COVID-19 pandemic. Retailers are revising store layouts and instituting new cleaning protocols, and manufacturers are suspending or dramatically revising marketing and promotional activity. Consumers, for their part, have new shopping patterns and bigger baskets.

Download this report as IRI examines the impact COVID-19 has had on total food channel store display merchandising and offers strategies to help manufacturers and retailers navigate the future of display in the next normal.

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