Ready for anything: A year-round e-commerce survival guide

Posted: January 6, 2021

When you think of e-commerce and online shopping, are you stuck in the “Black Friday/the Cyber Five is everything” mindset?

That thinking is understandable — a retailer typically pulls in 30 percent of its revenue during those high profile event days. But the proliferation and increasing ease of online buying has made it an everyday activity for shoppers globally. That calls for a different mindset. You may have bulletproofed your digital operations for the all-important Cyber Five shopping period, but what about the rest of the year?

And regardless of the seasonal pressures they face, retailers must offer consistently excellent customer service, both online and in-store.

Download this year-round readiness guide to learn about the consequences of ignoring website and app performance, and some of the strategies and technologies you can employ to be ready for anything — every day.

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