IRI REPORT: The state of the legal cannabis industry

Posted: September 14, 2021

2020 was a groundbreaking year for legal cannabis sales, and 2021 shows no signs of slowing.

Growth has been driven by expanded legalization state by state, more adults consuming now than ever, increased frequency of consumption, an expanded retail footprint across states, more product form factors and beyond. BDSA forecasts the global cannabis market to more than double in the next five years, from $21 billion in 2020 to $56 billion in 2026.

What is the impact of legal cannabis on other products and retail channel sales? Should you enter this space, and if so, when and how? How do legal cannabis market dynamics and trends mimic and conflict with CPG “norms?” And what is the impact to consumer spending as legalization expands?

Download this report as IRI and BDSA examine the latest state of the legal cannabis industry, how it’s evolving and what’s next. You’ll gain a comprehensive understanding of:

  • The current state of legalization and BDSA’s prediction on expanded legalization.
  • The state (and size) of the market for both marijuana and hemp.
  • Unique cannabis market dynamics, product trends and future opportunities.
  • The evolution of cannabis consumers: who they are, how they behave and how they are changing.

Get your copy!

By submitting this form, I give you permission to forward my contact information to designated members of the IRI and RetailWire staff.

For more information on the data we collect and how we use it, please see the RetailWire privacy policy.