2019 Premium Loyalty Study: Will your customers pay for a loyalty program?

Posted: October 8, 2019

Locking down customer loyalty is more difficult than ever — and greater access to the internet is a big reason why.

Bombarded with offers from traditional retailers as well as those in the ever growing direct-to-consumer industry, today’s consumers have virtually unlimited choice, and can switch between retailers with just the touch of a button. Many retailers view loyalty as something to simply set and forget. But when it comes to building true loyalty, every moment matters.

Get this report, based on a survey of 1,000 consumers, for analysis of what customers expect, and how to adjust your strategies to attract and retain long-term customers in an age of premium loyalty.

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