The key to driving sales when store traffic is downPosted: January 30, 2020
Store traffic may be down, but sales don’t need to follow — improving shopper conversion is the key.
If it’s true store traffic is undergoing a permanent decline, how can brick-and-mortar retailers continue to deliver positive same-store sales from fewer sales opportunities?
Like online retailers, physical retailers need to focus efforts on converting the traffic that they do receive – it should be treated as a precious, non-renewable resource.
In this highly-instructive whitepaper from HeadCount, you’ll find clear guidance on Conversion Rate Optimization strategies, learn about A/B testing physical stores, how to identify “conversion friction,” and how BOPIS is influencing conversion.
Get your copy!
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