The key to driving sales when store traffic is down

Posted: January 30, 2020

Store traffic may be down, but sales don’t need to follow — improving shopper conversion is the key.

If it’s true store traffic is undergoing a permanent decline, how can brick-and-mortar retailers continue to deliver positive same-store sales from fewer sales opportunities?

Like online retailers, physical retailers need to focus efforts on converting the traffic that they do receive – it should be treated as a precious, non-renewable resource.

In this highly-instructive whitepaper from HeadCount, you’ll find clear guidance on Conversion Rate Optimization strategies, learn about A/B testing physical stores, how to identify “conversion friction,” and how BOPIS is influencing conversion.

Get your copy!

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