[ON-DEMAND WEBINAR] It’s Time to Close the In-store Data Gap
Posted: November 2, 2018
“An immense amount of customer data.”
Art Peck, CEO of Gap, Inc., on a recent call with investors declared stores to be “the deepest form of customer engagement” and praised their value as “a source of an immense amount of customer data.” And yet, retailers struggle to give in-store shoppers the personalized experiences they have come to expect online.
Retailers lack the physical store equivalent of “click data” needed to understand how shoppers are behaving in-store. By enriching their knowledge with in-store behavior sensing and advanced analytics, retailers can continually improve operational efficiency, deepen customer engagement, and boost their bottom line.
See this educational ON-DEMAND webinar as we cover:
- What information to collect from customers
- How to differentiate customers’ shopping experiences
- How to leverage advanced analytics to optimize stores
About the panelists:
Joseph Lanners
Director, Retail Group, Samsung SDSA
Meredith Darnall
SVP, Business Intelligence & Strategy, Brookfield Properties
Julie Bernard
Chief Marketing Officer, Verve
View the webinar and download the pdf
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