Restaurants put branding ON food to win Instagram followersBloomberg 06/08/2017
US restaurants are increasingly going beyond souvenir branding to actually branding their food. Cocktails, pasta, and tuna steaks now have restaurant names on them. E.A.K. Ramen of New York, an outpost of the Japan chain, is an example. They are branding ramen and other dishes with their name written in calcium, and have gained 3,000 Instagram followers recently.