Retail News

Retailers and brands featuring more everyday-looking people in ads

USA Today 01/29/2019

Individuals not previously thought of model types are showing up in ads for retailers including American Eagle Outfitters, Nordstrom, Target and others. In many cases, marketers are turning to role models such as Rajee Aerie, who modeled with her crutches in an ad for the Aerie brand, to send messages of inclusivity and the power of the human spirit to consumers.

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