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Review says Lidl should scare every grocer, not just Aldi

Business Insider 05/20/2021

After comparison stores tours of Aldi and Lidl, columnist Su-Jit Lin says the latter is a much better place to buy groceries and that initial delays in its U.S. expansion gave the retailer the opportunity “to observe and perfect what Americans want in a shopping experience.” Lidl stores feels more like a full assortment supermarket, she writes, but with unique products and inexpensive pricing. The German import “should be viewed as a threat to every U.S. supermarket — it’s totally coming for the crown,” the reviewer asserts.

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