Rivals respond to Amazon’s Prime Day

July 11, 2017

Many retailers are looking to give consumers a reason to shop somewhere other than on Amazon.com today. Best Buy, for example, is offering Google Home, a rival device to Amazon Echo, for $99, down from $129. J.C. Penney and Kohl’s are offering 30 percent discounts on merchandise, while Toys “R” Us is running a 36-hour event (Prime Day runs for 30 hours) with a 20 percent off sale.

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