Retail News

Savvy Consumers Wait for Marketers to Catch Up

Adweek/Brandweek 06/29/2010

Sixty-three percent of consumers said they have become somewhat or much more savvy shoppers since the Great Recession began, according to an AdweekMedia/Harris Poll. These same consumers have seen less substantial change from marketers. Sixty-eight percent report seeing little to no changes at all in the way brands were marketed during the same period.

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