Retail News

‘Seasonal creep’ invades the beer aisle

The Washington Post 08/25/2017

Beer purists are aghast at the sight of microbrew varieties in stores this August featuring hints of “cinnamon, nutmeg and a touch of cardamom and clove.” While bars are still pouring light summer fare — mango hefeweizens, goses and blonde ales — supermarkets and liquor stores are increasingly adopting back-to-school-type promotion strategies in bringing pumpkin beers, amber harvest ales and Oktoberfests onto store shelves well before the leaves turn to gold.

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