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Shiseido stays young with start-up acquisitions

The Japan Times 09/17/2018

Shiseido, the 146-year-old Japanese cosmetics giant, has turned to acquiring start-ups in recent years to combine the knowledge of younger organizations with its own. Earlier this year, Shiseido acquired Olivo Laboratories, a start-up that has created artificial skin technology with a variety of uses. Last year, it bought MatchCo, a start-up that develops software that enables customers to use their phones to create customized foundation products that match the color of their skin.

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