Retail News

Shoppers will soon be able to buy Walmart fashion items on TikTok

Business Insider 12/17/2020

TikTok app users will be able to shop fashion items featured in creator content without having to leave the platform during Walmart live streams. This is said to be the first shoppable live stream on TikTok in the U.S. Users will be able to tap on a branded or private label product when they see a Walmart fashion item they like. Walmart recently purchased 7.5 percent of TikTok.

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