Retail News

Starbucks Turns to Coupons to Lift Business

AdAge.com 04/21/2008

Starbucks is turning to coupons in USA Today and other papers around the country to try and drum-up traffic for its stores. The couponing effort is something new for the chain that built its business on getting consumers to spend top dollar for gourmet coffee and other beverages.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!