Retail News

Super Bowl Viewers Prefer TV Spots to the Game

Adweek 01/24/2013

A new survey by Lab42 shows that 39 percent of Super Bowl viewers list the commercials as their favorite part of the game, followed by the game itself (28 percent), food and the halftime show.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!