Swimwear sales heat up as year-round category
July 16, 2018
Retailers including Abercrombie & Fitch, American Eagle Outfitters, Lululemon and others are achieving sales gains in swimwear as the category has been growing at a 10 percent annualized rate during the first few months of 2018. A&F CEO Fran Horowitz said the company has benefited from a dialogue with customers about swimsuits through Instagram.
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