Target and others block ads on sites running Black Lives Matters stories
July 13, 2020
Target has directed “a leading online news publisher not to run its ads in stories related to the Black Lives Matter movement,” reports The Wall Street Journal. The story says the practice known as blocklisting is used when marketers want to avoid having their ads associated with controversial stories. Paul Wallace, Vice Media’s vice president for global revenue products and services, said that coverage of Black Lives Matter stories was the most popular news in June, but that ad prices were 57 percent lower for that content because so many companies avoided running ads. “The most frustrating part of all of this is that the brands that are sending this stuff are standing on a pedestal saying that they support BLM,” he said.
Recent News
Waffle House Workers Strike for Fair Pay and Better Working Conditions
Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.
Baltimore Bridge Collapse Could Cost Carnival Cruise Line $10M
Carnival Cruise Line revealed that its 2024 earnings could take up to a $10 million hit due to the Baltimore bridge collapse.
Kwik Trip Discontinues Bagged Milk
Bagged milk, a long-standing staple at Kwik Trip, will soon disappear from its shelves.
New England’s Last Coal Plants to Close by 2028
In an agreement reached with the EPA and environmental groups, the last two coal plants in New Hampshire will cease operations in 2025 and 2028, respectively.