Retail News

Target debuts new branding campaign

Adweek 05/24/2021

Target has unveiled a new branding campaign, the first under Cara Sylvester, who was named the retailer’s chief marketing officer in February. The campaign, which includes the introduction of a new tagline, is part of Target’s goal of communicating and engaging in “meaningful, authentic connections” with its customers. The retailer is unveiling new messaging tomorrow — “What we value most shouldn’t cost more”  — when the campaign kicks off.

 

 

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