Retail News

Target debuts new private brand for tween girls for BTS

Minneapolis Star Tribune/Chicago Tribune 07/15/2019

More than Magic is Target’s new private brand label with 500 items spanning the clothing, electronics and school supplies categories. Specifically launched for girls between the ages of nine and 13, the new private label is intended to help Target grab sales and market share as the back-to-school shopping season moves into high gear.

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