Retail News

Target expands Goodfellow & Co private label into men’s grooming category

Glossy 06/03/2019

Target introduced its Goodfellow & Co private label men’s clothing brand two years. Late last month, the retailer announced it is expanding the brand into men’s grooming products. The new line features over 30 items, including body washes and fragrances with prices ranging from $3.99 to $16.99. Stores will position dedicated end-caps and display tables to promote the men’s line.

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