Target expands Goodfellow & Co private label into men’s grooming category
June 4, 2019
Target introduced its Goodfellow & Co private label men’s clothing brand two years. Late last month, the retailer announced it is expanding the brand into men’s grooming products. The new line features over 30 items, including body washes and fragrances with prices ranging from $3.99 to $16.99. Stores will position dedicated end-caps and display tables to promote the men’s line.
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