Retail News

Target launching new activewear brand

Minneapolis Star Tribune 01/09/2020

Target is rolling out a new line of men’s and women’s activewear – All in Motion – to replace the C9 by Champion exclusive line currently sold by the retailer. “The team spent about two years talking to 15,000 guests across the country to understand what they’re looking for in their activewear and how to make sure Target is meeting that need,” said Courtney Foster, a Target spokeswoman. “They went on to develop this brand that has attributes that we believe are on par with premium brands but at Target prices.” All in Motion items will be available on target.com on Jan. 17 and in stores a week later.

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