Retail News

The Container Store debuts first national branding campaign

Advertising Age 07/23/2018

The Container Store wants to be known as the one-stop source for consumers who want to better manage their space and the stuff within it. The chain recently launched a redesigned concept store with a new focus on technology. It is following that up with a new ad campaign – “Where Space Comes From” – to position itself as the place for consumers working on projects both big and small. The retailer’s campaign will include television commercials, radio spots, print, digital and in-store marketing.

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