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Trader Joe’s international food products accused of ‘racist branding’

ABC News 07/19/2020

An online petition is asking Trader Joe’s to rename products such as Trader Ming’s and Trader Jose.  “While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day,” said Kenya Friend-Daniel, Trader Joe’s national director of public relations. “With this in mind, we made the decision several years ago to use only the Trader Joe’s name on our products moving forward.”

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