Retail News

Unilever adapts to Millennials laundry habits

Reuters 09/05/2018

Consumers between the ages of 22 and 37 approach laundry differently than their older counterparts. For one, they are less brand loyal and want products that both save them time while protecting the environment. One such answer is Unilever’s Day 2, an aerosol spray that dewrinkles and refreshes clothes without having to put them through the wash.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!