Unilever adapts to Millennials laundry habits
September 5, 2018
Consumers between the ages of 22 and 37 approach laundry differently than their older counterparts. For one, they are less brand loyal and want products that both save them time while protecting the environment. One such answer is Unilever’s Day 2, an aerosol spray that dewrinkles and refreshes clothes without having to put them through the wash.
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