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Victoria’s Secret bets on consumers buying its completely reimagined brand

The New York Times 11/28/2022

Victoria’s Secret has jettisoned its angels and replaced them with Olympic athletes, an Indian actor and tech investor and advocates for gender and racial equity — Megan Rapinoe, Eileen Gu, Paloma Elsesser and Priyanka Chopra Jonas. These women will serve as the new public faces of Victoria’s Secret in the most extreme brand repositioning in history.

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