Retail News

Wal-Mart CMO Says Focus is Local

AdAge.com (free reg. required) 04/25/2006

In retailing, as in politics, everything is local and Wal-Mart is putting its marketing focus on meeting the needs of consumers on an individual store basis.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!