Retail News

Wal-Mart Wants To Be in Vogue

Globe and Mail 08/24/2005

When the words ‘Vogue magazine’ and ‘Wal-Mart’ are used in the same sentence, you would probably expect to hear the term ‘newstand sales.’ Not this time. In an effort to brandish its image among the well-heeled, Wal-Mart is running ads in the fashionista magazine.

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