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Wall Street thinks Amazon will raise Prime subscription fees

Reuters 02/01/2022

Amazon.com has not raised prices on a Prime subscription over the past four years. That has many analysts expecting a rate hike soon. The company increased its annual subscription to $119 from $99 the last time it made a change. “It’s about time,” said Michael Pachter of Wedbush Securities. “Shipping costs have gone up, period.”

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