Retail News

Walmart, once for beer budgets, targets champaign tastes

Business Insider 12/19/2019

Walmart has demonstrated in a number of ways in recent years its strategy to broaden its appeal to higher income demographics, so it should come as no surprise that the chain is upscaling its adult beverages aisles with hyper-local craft beers and higher-priced wines and liquor. Among the newly introduced items: hard seltzers, low-calorie IPAs, Buffalo Trace bourbon and Veuve Clicquot champaign.

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