Walmart, once for beer budgets, targets champaign tastes
December 20, 2019
Walmart has demonstrated in a number of ways in recent years its strategy to broaden its appeal to higher income demographics, so it should come as no surprise that the chain is upscaling its adult beverages aisles with hyper-local craft beers and higher-priced wines and liquor. Among the newly introduced items: hard seltzers, low-calorie IPAs, Buffalo Trace bourbon and Veuve Clicquot champaign.
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