Retail News

Walmart pulls Juneteenth ice cream after backlash

Ad Age 05/24/2022

Walmart has pulled its Great Value Juneteenth Ice Cream after having been accused of trying to trivialize and seek profits from a connection to a holiday tied to emancipation of Black people from slavery in the U.S. The “Juneteenth holiday marks a celebration of freedom and independence,” Walmart said in a statement. “However, we received feedback that a few items caused concern for some of our customers, and we sincerely apologize.”

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