Retail News

Websites accused of deception to drive sales

The New York Times 06/24/2019

Messages about a consumer buying a specific item on a website such as ThredUp may be false as online sellers used a combination of coded names, places, products and prices to create an enticement for shoppers to make a purchase. The extent of the use of “dark patterns” has been quantified by researchers at Princeton University who have found more than 1,200 misleading techniques, including those used by ThredUp, to drive impulse or add-on sales.

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!