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Weight Watchers rebrand gets caught up in U.S. and Iranian conflict

Fast Company 01/06/2020

Weight Watchers, which changed its name to WW in 2018, found its promoted tweet with the hashtag #thisismyWW, being mistakenly caught up in the current geopolitical conflict between the United States and Iran. An airstrike last week by the Americans killing Maj. Gen. Qassim Suleimani of Iran led some to post tweets and retweets with hashtags such as #WorldWarIII.

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