Retail News

While a tough go in the U.S., mobile transactions are sizable in Asia

Bangkok Post 09/02/2016

In the U.S., mobile is proving to be more of a success for marketing and customer service efforts. Retailers here say they have as of yet struggled to get mobile commerce to take hold with consumers. However, in many Asian markets, where consumers rely more heavily on their smartphones for web connectivity, mobile transactions reportedly make up between 25 and 50 percent of online transactions. And growth is strong.

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